The Day Today: Alan Partridge appeared on TV, it had already been written that he’d been born a decade earlier, aspirant gravitas dictating that Alan is the product of a slightly earlier time. Coogan looks too young for the part (hence the prosthetics in later series), putting more pressure on his performance to sell the role. So as with the rest of the show, the move to TV means this character has more room to breathe and more theatrical toys to play with. Shorter bulletins presented from the i