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Deep in finals? 👀 Well look no further... Apple’s new back-to-school "Mac to School" campaign takes a similar eerie-but-funny approach, promoting Mac features that impress even the most world-weary college characters. Three spots were directed by Olivia Wilde, making her Apple campaign debut. The first, “Pointed,” pushes the “summarize” feature inside the Apple Intelligence-powered Writing Tools suite of features, which allows a student to distill a whole class of notes into digestible bullet p
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Apple debuts new 'Behind the Mac' ad campaign highlighting individual stories of creativity - 9to5Mac
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The 'Get a Mac' campaign was instrumental in shaping Apple's reputation with consumers
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Ten years on, the people behind the famous ‘Get a Mac’ ad campaign reminisce [Videos] - 9to5Mac
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