Video: The Implicit Association Test: Measuring Unconscious Attitudes
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Video: The Implicit Association Test: Measuring Unconscious Attitudes
56.0K Views. Source: Julian Wills & Jay Van Bavel—New York University One of the core constructs in social psychology is the notion of an attitude toward an object or person. Traditionally, psychologists measured attitudes by simply asking people to self-report their beliefs, opinions, or feelings. This approach has limitations, however, when ...
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