Gap's "Better in Denim" campaign is TikTok's latest dance trend. The ad, featuring global girl group Katseye, follows a tried-and-true formula for the clothing company weeks after controversies surrounded other brands. Read more at the link: https://cnn.it/3Vk8S5D | CNN
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Gap's "Better in Denim" campaign is TikTok's latest dance trend. The a…
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Gap just unveiled its Fall 2025 campaign, “Better in Denim,” starring the multicultural girl group KATSEYE. The energetic ad features the members dancing to Kelis’s “Milkshake” in Gap’s updated Low-Rise and Long-&-Lean denim styles—a vibrant 90-second visual that blends nostalgia with bold, modern flair. With members hailing from the U.S., Philippines, South Korea, Switzerland, and more, KATSEYE brings global representation front and center. The campaign’s choreography—directed by Robbie Blue—sp
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@gap has launched a new campaign #betterindenim just weeks after the controversial @americaneagle and @sydney_sweeney campaign. People are saying that the new ad is a direct response towards American Eagle, with Gap promoting inclusivity, diversity and joy through denim, especially with the use of Kelis’ “Milkshake” as the soundtrack, including the line “Damn right, it’s better than yours”, which seems to throw shade at American Eagle. Gap has spotlighted @katseyeworld , a dance group that debut
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Denim drama: Gap and Lucky Brand go viral after American Eagle starts a jeans war
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Gap has been harking back to the ads of its 1990s and 2000s heydays throughout this year as it aims to recapture its cool, and its holiday spot is no exception. The joyful work, directed by Samuel Bradley, is the first campaign under the leadership of CMO Fabiola Torres, who joined the brand from Pepsi in May. What do you think of the ad? Read more here: https://adweek.it/4fvCBkj | Adweek
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