Meta: Facebook's Pivot to the Metaverse. A Dystopia or Blue Ocean Utopia?
blueoceanstrategy.com
Meta: Facebook's Pivot to the Metaverse. A Dystopia or Blue Ocean Utopia?
In October 2021, Facebook changed the parent corporation name to Meta and announced plans to build a metaverse, a 3D virtual world for work and fun. This case explores whether Meta’s metaverse is likely to be a blue ocean utopia for people and society at large or some form of dystopia.
Mar 26, 2025
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