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  1. Americans Are Watching Fewer New TV Shows and More Free TV

    Dec 28, 2025 · Many Hollywood producers are looking to incubate new shows and talent on YouTube, while every major streaming service and brand is talking to top online content creators about …

  2. Viewers Are Watching Fewer New TV Shows, More Free Content

    5 days ago · American viewers are increasingly favoring older TV shows over new series. Free, ad-supported streaming platforms like YouTube, Roku Channel, and Tubi are rapidly outpacing paid …

  3. Americans watch fewer new TV shows, turn more to free ...

    Dec 29, 2025 · Americans watch fewer new TV shows, turn more to free streaming platforms As streaming penetrated almost every corner of US society, it attracted many more price-sensitive …

  4. Americans Are Watching Fewer New TV Shows and More Free TV

    Dec 29, 2025 · Americans would watch more new tv shows if there were more new tv shows to actually watch. The vast majority of the tv shows are all unscripted reality TV or an offshoot of an already …

  5. Americans watch fewer new TV shows. They choose free TV like ...

    Americans are changing the way they watch television, with new data showing that viewers are tuning into fewer brand-new TV shows and increasingly choosing free, ad-supported content instead.

  6. Free streaming service Tubi is rivaling major players for ...

    Dec 24, 2025 · Free streaming platform Tubi, owned by Fox, reached profitability for the first time this year. It boasts 100 million monthly active users and a growing audience of millennial and Gen Z …

  7. Americans Are Watching Less TV As Prices Rise, Study Suggests

    Jul 16, 2024 · Almost a quarter of Americans don't watch any live TV, finds Attest's new report. Rising prices of streaming services and lifestyle changes may play into it.