North Carolina forward Caleb Wilson signed a "a multiyear, multimillion-dollar" endorsement deal with New Balance, according ...

North Carolina freshman Caleb Wilson has reportedly signed a multiyear shoe and apparel endorsement contract with New Balance ...

North Carolina Tar Heels star Caleb Wilson has a new, massive NIL deal. The forward has reportedly signed a multi-year and ...

North Carolina freshman Caleb Wilson made waves with his new multimillion-dollar NIL deal before his freshman season with Tar ...

In the age of NIL, college athletes have the opportunity to earn thousands — and in some cases, millions — through endorsement deals that use their name, image ...

Hubert Davis and the North Carolina Tar Heels landed a gem in their 2025 recruiting class, securing a commitment from ...

The UNC men's basketball program will feature a potential lottery pick of the 2026 NBA Draft, as Caleb Wilson, the five-star out of Atlanta, Georgia, and Georgi ...

After a phenomenal and decorated high school career, what are the expectations, fit, and role for five-star Caleb Wilson at UNC? And what does success look like?

Head coach Hubert Davis and the UNC men's basketball program have finalized the team's roster and jersey numbers ahead of the ...

UNC officially announced its roster for the 2025-26 season on Thursday, highlighted by six incoming transfers, three freshmen ...