Stella Artois/YouTube No Super Bowl is complete without some must-see commercials. As excitement continues to build for the big game on Sunday, February 9, companies are giving fans a preview of their ...

Like every year, it’s an intense battle to capture the attention of the more than 120 million viewers expected to tune into ...

The Super Bowl is all consuming not only because of the high-stakes matchup on the field, but because of the entertaining ...

For a while now, brands have sought to expand their Super Bowl ads beyond a mere 30-second broadcast during a commercial ...

The Super Bowl is only show where viewers actually look forward to the ads. At a price tage of at least $7 million for :30.

The dubious connections between NFL staples and munchable snacks are laid bare in Special Group and Jim Jenkins' joyful, ...

Subscribe today to gain access to every Research Intelligencer article we publish as well as the exclusive daily newsletter, full access to The MediaPost Cases, first-look research and daily insights ...