Beyoncé and Tina Knowles expand their haircare brand Cécred to Ulta Beauty stores, bringing inclusive haircare to a wider audience.

Beyoncé dressed up in all-white to attend Cécred’s Ulta launch party in Los Angeles. She wore a pants-less suit coat from Wardrobe NYC that doubled as a fitted mini dress. The Cowboy Carter star accented her outfit with a satin tie, classic button-down, and a longline wool coat worn over top. Aviator glasses and Aquazzura shoes finished her outfit.