The coffee chain is piloting a new store design, simplifying its menu, and trying other tactics to bring back customers.

In the midst of a headline-grabbing turnaround effort, the coffee boss insisted that things are moving faster than expected.

Starbucks says it plans to add a cold foam protein drink, coconut water-based beverages and improved baked goods to its menu ...

Investors will get the latest look into how Starbucks’ push for more welcoming cafes is going when it reports earnings after ...

Starbucks reported another sales decline in Q3 2025, but CEO Brian Niccol said recent marketing investments have driven a ...

The C.E.O., Brian Niccol, said the coffee chain’s turnaround was in progress, and sales in China increased for first time in ...

Starbucks reported a higher than expected revenue rise for the third quarter, with improved demand in China, menu changes and ...

But comparable sales at existing stores continued to show weakness. Global same-store sales dipped 2% year over year, more ...