AI is expensive to build and run, the theory goes, and requires specific chips from specific companies – all of these ideas appear to have been disproved with the rise of DeepSeek, an AI start up ...

The number of people working in UK agencies increased marginally in 2024 while staff turnover dropped more significantly, according to the IPA’s 2024 Agency Census.

Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors. Send colleagues a link to this content.

Neuroscience shows that humour activates reward systems in the brain, making ads – and brands – stick with consumers long after viewing. Using humour to highlight daily routines or family dynamics ...

The Multiplier Effect makes the case that equity-building and performance advertising must be fully integrated in order to deliver the best returns.

At the height of his footballing powers, Thierry Henry fronted a Renault Clio campaign in which he demonstrated not just his own brand of effortless cool, but also that he innately understood media ...

With inflation cooling and consumers reaching their limit on paying higher prices, CPG brands are beginning to reappraise price-driven growth strategies. Consumers are showing a stronger desire to age ...

In the CSD category, no other brand has stronger association with meal ocassions than Coca Cola. While Coca Cola has become a household name for consumption during in-home meal moments, there is still ...

After recording record revenues in 2023, sales in all three of the first three quarters of 2024 were down on their year-earlier levels for LVMH, however, the company was able to post positive organic ...

For decades, brand marketing dominated the advertising landscape. Businesses built recognition and trust through cultural relevance, clever advertising, catchy slogans and memorable logos. However, ...

The evolution of Tet celebrations offers marketers a unique opportunity to leverage shifts in consumer behaviours to create relevant and impactful campaigns that resonate with Vietnamese audiences.

Alex Brownsell, Jane Christian, and Rich Kirk, and Nic Pietersma WARC's Alex Brownsell speaks to EssenceMediacom UK's Jane Christian, Managing Director of Analytics & Insight, and Rich Kirk, Chief ...