As AI-led media investment becomes the talk of the industry (at least on the tech side), the rubber is hitting the road on the question of how much systems like Meta’s Advantage+ and Google’s PMAX ...

Sixty-two percent of global consumers think their personal finances will get better in the next six months, according to GWI data in WARC’s 2025 Consumer Trends Report; only 10% expect their finances ...

Procter and Gamble’s Q4 and full-year results suggest that shoppers in rich countries are feeling the pinch and slowing down their buying, especially on discretionary items, as both lower-income and ...

A growing cost-of-living gap, consumers’ proactive approach to health, and the emergence of alternative social activities are among the biggest trends influencing consumer spending this year, ...

The impact of tariffs on toymakers Mattel and Hasbro has been less than initially expected but both are continuing to diversify their supply chains amid ongoing consumer uncertainty and the likelihood ...

AI summaries have been found to alter online behavior, according to a study published by the Pew Research Center in the United States, but some experts don’t think AI-based search will completely ...

An overview of WARC's latest advertising spend forecasts by medium, product sector and media owner in 100 markets worldwide.

Provides practical a roadmap for how marketers can maximize opportunity by designing for discovery as well as decision.

Emphasizing the objective process of advertisement creation, such as AI creating advertisements based on a systematic analysis of existing commercials, may attract more favorable consumer responses to ...

The marketing economy continues to build momentum, according to WARC’s Global Marketing Index (GMI), after global budgets returned to growth in December for the first time in 18 months. Developed by ...

The widening wealth gap is causing a divergence in consumer spending habits; in the US, the wealthiest 10% of households now account for almost half of consumer spending. Social media, influencers, ...