Half (£48m) of the group’s £96m investment in marketing was on online spend, including social media, while £24m was invested ...

In a bid to stand out in a competitive marketplace, Zopa Bank is calling on the importance of product, positioning and ...

The social media platform, which made its initial public offering (IPO) last year, had ad revenues of $1.2bn (£890m) last ...

Marketers continue to face recruitment challenges as a fifth of brands expect to make cuts and the majority say staff levels ...

To be effective, Annika Bizon believes marketers must have access to all the “jigsaw” pieces, but that doesn’t mean every ...

Marketing is an engine of growth. It’s a growth driver, not a cost centre.” And the award for the most inspirational quote of ...

Growth is top of the agenda at Carlsberg as it seeks to transform its marketing function to ensure its work is “exceptionally ...

With the majority of marketers just having oversight over promotion, marketers face a “double-edged sword” when it comes to ...

Pairing AI with marketing and creativity enables brands to create experiences that resonate with customer, but many ...

Catherine Lloyd will join the business as CMO later this month, taking over from Yilmaz Erceyes who departed the firm in May ...

All the latest news, analysis and opinion on B2B marketing.

Pairing AI with marketing and creativity enables brands to create experiences that resonate with customers, but many struggle ...