Marketers continue to face recruitment challenges as a fifth of brands expect to make cuts and the majority say staff levels ...

To be effective, Annika Bizon believes marketers must have access to all the “jigsaw” pieces, but that doesn’t mean every ...

Marketing is an engine of growth. It’s a growth driver, not a cost centre.” And the award for the most inspirational quote of ...

Growth is top of the agenda at Carlsberg as it seeks to transform its marketing function to ensure its work is “exceptionally ...

With the majority of marketers just having oversight over promotion, marketers face a “double-edged sword” when it comes to ...

Pairing AI with marketing and creativity enables brands to create experiences that resonate with customer, but many ...

Catherine Lloyd will join the business as CMO later this month, taking over from Yilmaz Erceyes who departed the firm in May ...

Pairing AI with marketing and creativity enables brands to create experiences that resonate with customers, but many struggle ...

Marketers in decision-making roles are anticipating moderate budget growth amid some volatility, according to a study by ...

The Bisto owner also highlighted the role of the marketing function in driving impactful innovation for the food business.

Bupa, Persil and Tesco have also secured multiple nominations, while six agencies have made the shortlist for Agency of the ...

Reduced pessimism regarding financial prospects at both the company and industry levels suggests that businesses are becoming ...