Search advertising continues to be the largest form of internet advertising. Search revenue grew nearly 16% year on year.

Google's Elizabeth Reid says AI Overviews drive 'higher-quality clicks' as many publishers watch organic traffic decline.

Judge rules that Google 'willfully engaged in anticompetitive acts' and 'substantially harmed' users and publishers.

Explore the best affiliate networks for ecommerce, SaaS, lead gen, and enterprise brands, with detailed pros, cons, and ...

ROAS doesn’t equal profit. Learn the metrics that actually tell you if your ads are working – and how to implement them in ...

New features allow advertisers to access enhanced targeting controls and measurement capabilities after a simple library ...

Google Analytics is rolling out enhanced data completeness, Updated data presentation, and proactive issue detection.

The UK lawsuit claims Google abused its monopoly position to inflate advertising prices, affecting hundreds of thousands of ...

The crash of its App Store rank reveals how heavily Temu was reliant on Google advertising for paid acquisiton.

Learn how you can use Google-engaged audiences for remarketing to users who've already interacted with their brand across ...

Once a golden strategy, keyword targeting is losing its shine. In 2025, success comes from intent, behavior, and emotional ...

The new ad guidance pushes advertisers to AI and broader targeting while promising better results but may primarily serve ...