The TV commercial uniquely pairs real scenes from Sharjah’s vibrant life with poetic narration to underscore the shared values of the community and the benevolent leader who has helped steer its ...

QNB, the largest financial institution in the Middle East and Africa, has launched a new 360° campaign featuring renowned Egyptian actor Ahmed Helmy.

Paris Norris and James Elliot spoke to Communicate as they are working on a campaign called Strides for Good where both of them ran 7 marathons in 7 consecutive days across 7 continents in the World ...

Momentum remains strong for 2025, but AppsFlyer highlights that capitalising on this market surge and retaining users will take strategic marketing efforts ...

Publicis Sapient becomes the Club’s Official Digital Business Transformation Partner, enhancing fan engagement and operations across the Men’s and Women’s teams.

Tourism in the Middle East represents a fundamental reimagining of global destination identity. For travelers, it offers unprecedented engagement with a region in continuous creative transformation.

Tourism in the Middle East represents a fundamental reimagining of global destination identity. For travelers, it offers unprecedented engagement with a region in continuous creative transformation.

In early June, six Middle East countries – UAE, KSA, Egypt, Bahrain, Libya and Yemen – severed diplomatic ties with Qatar. Since then, there have been talks to resolve the crisis; however, Qatar has ...

Havas Media Group has officially launched LuxHub, a global consulting specialist label that will deliver media communications and marketing support for both luxury brands and luxury audiences.

Last year’s brand safety debacle brought to light some key issues with digital advertising. Among these were viewability and ad fraud. According to WPP’s global agency, The&Partnership, ad fraud was ...

One of the largest retailers in the region, Centrepoint, which had positioned itself as Four Great Brands…One Destination has taken a strategic decision to change its brand image to Family. Fashion.