We love a marketing gimmick - whether it's Kim Kardashian's Skims unveiling a first-of-its-kind pierced nipple bra, the tortilla chip-sized micro-bikini or a 60-foot blow-up doll taking over Times ...

On July 29, the actress and beauty-brand founder posted her latest addition to her cosmetic lineup on Instagram, revealing that Rare is now entering the fragrance market. She showcased the perfume’s ...

Selena Gomez has opened up about the future of her bestselling cosmetics brand, Rare Beauty, amid rumors she's planning to ...

Selena Gomez has addressed the swirling rumors about the possible sale of Rare Beauty, the cosmetics brand she founded in ...

Selena Gomez has addressed the swirling rumors about the possible sale of Rare Beauty, the cosmetics brand she founded in 2020. In a new interview, Gomez emphasized her commitment to Rare Beauty’s ...

Selena Gomez has launched her first-ever Fragrance, ‘Rare Eau de Parfum,’ a Scent inspired by Love, Growth, and Personal Milestones. Crafted over two years, it features notes of Caramel, Pistachio, ...

The beauty brand’s first-ever Rare Eau de Parfum has been launched alongside four Fragrance Layering Balms so users can make ...

In an unexpected—but what fans are calling an amazing—twist, Rare Beauty just announced that it’s launching its first-ever ...

"Some of my best memories were when I was creating this," Gomez said of developing Rare Eau de Parfum, dropping on Aug. 7 at ...

Alison Hahn, Sephora ’s Stateside senior vice president of merchandising for makeup, fragrance and Sephora at Kohl’s, will be ...

Rare Beauty has announced a new perfume. Our beauty team has been testing the new scent for two months so read there thorough ...

Selena Gomez’s beauty brand Rare Beauty prepares to expand into the fragrance category with its first Eau de Parfum. Rare Eau ...