Sports marketing has evolved into a significant aspect of global business, demonstrating remarkable growth and resilience ...

DTC players ranging from financial products to skin care brands shared insights and marketing advice at Ad Age’s NextGen ...

Sharné Jackson is transforming the fragrance industry with bold moves in diversity, mentorship, and education, opening new doors.

“Maturity Paradox” is about the decoupling of age and maturity. The report anticipates that behaviors and expectations tied ...

Executives at SXSW described how the channel can be more successful than traditional advertising in the quest to woo Gen Z consumers.

In the world today, we are very interconnected. Local brands have a golden ticket to other markets that were initially ...

Cultural intelligence (CQ) is the cornerstone of successful cross-cultural leadership. It consists of four key components: ...

It's to protest the discount retailer's decision to end some of its diversity, equity and inclusion initiatives. It was ...

Hyundai is launching a new multicultural marketing campaign, and an executive reportedly says that it’s good for business.

Luxury fashion experts say brands should focus their marketing on collaboration, craftsmanship, and experiences to succeed ...