Quality matcha can cost a pretty penny, so you certainly don't want the tea to degrade simply because of improper storage.

From how to choose the best matcha for your money to the proper brewing techniques, we asked the experts what you should know ...

Japan's matcha tea has exploded in popularity in the U.S, but President Donald Trump’s 15% tariffs on the country creates ...

Matcha — a finely ground, vibrant green powder made from tea leaves grown primarily in Japan — is the it girl of Instagram ...

Founder Kate Diament created lifestyle brand Montauk General Store to distill the spirit of the Hamptons. It's taken off.

Discover the obsession with matcha, from its aesthetic appeal on social media to its health benefits and how it's become a ...

Japan’s aging agricultural workforce is thinning, with fewer young people stepping into tea farming. Add to that rising US ...

Queues have been gathering at a Belfast café after it launched a new matcha in a can sensation. Stacked, which first opened ...

As matcha demand grows—so do prices—and a hot and dry spring in Kyoto do not demonstrate that supply will grow anytime soon.

Although matcha's global market size is significantly smaller than coffee, its impressive growth rate, social media appeal ...

The production volume of tencha, the raw tea leaves that become matcha powder, has risen sharply in the past five years, according to Japanese officials.

The Global Japanese Tea Association is encouraging people to use lower-grade matcha from later harvests, which is more ...