Dell’s new branding puts the highly trusted Dell name front and center with three PC categories: The Dell and Dell Pro product lines extend to displays, accessories and services for a consistent customer experience across the entire client portfolio. Alienware will remain as the gaming arm of Dell.

No more XPS, Inspiron, Latitude? Yep. Dell is eliminating its well-known PC family names across its laptop and desktop PC stacks, aiming to simplify what's what for new customers.

Dell is reorganizing its entire product lineup, retiring iconic brands like XPS, Inspiron, Latitude, and more. All in the name of simplicity. But for a product lineup this large, simplicity can actually be confusing.

Dell announced a big refresh of its AI-powered PCs at CES 2025, including new hardware, new designs, and new names. The new Dell Pro lineup — business devices geared towards professionals — are now available to purchase directly from Dell. So, if you've been looking to upgrade your laptop, there's no better time than now to do it.

Here's everything you need to know about Dell's new business laptop lineup, and the PC maker's big 2025 rebranding effort.