The feature, which has already been used by Universal Pictures in the US and Disney in Canada, is part of Snapchat’s broader ...

Snapchat is changing the game for brands in India by introducing Sponsored Snaps for direct, immersive engagement.

AJIO has come up with its latest campaign, ‘The Great Fashion Price Crash’. Marking a first for the brand, this campaign has ...

Sponsored Snaps help advertisers engage customers at every stage of the funnel, from awareness to conversion, within a single ...

India, which has one of the world's youngest populations, is a key market for Snapchat's future growth, where it has over 200 ...

MUMBAI: What happens when artificial intelligence meets high fashion? A campaign so cutting-edge, it practically stitches itself. India’s premier fashion e-tailer, Ajio, has made history with ‘The ...

Snapchat has announced the launch of its 'Sponsored Snaps' feature in India, in a bid to bolster its advertising efforts in one of its biggest user markets. The feature was first launched in the ...

Iconic brands like Hamleys, GAP, and Marks & Spencer have become part of Reliance’s vast retail empire, strengthening its ...

The coming months will be critical for Mukesh Ambani and Isha Ambani to restore the company’s place as a global retail giant.

As the future of marketing becomes more competitive with AI, marketers need to be able to glean data insights heavily. The ...

The local authorities in Central Equatoria State’s Morobo County said at least 150 people have been displaced in Lujule Payam in the last three days by an armed group suspected of being the National ...