WhatsApp said ads will be targeted to users based on information like the user’s age, the country or city where they’re ...

The cofounders of WhatsApp resisted ads in the app for years, including after the company was acquired by Meta for $22 billion in 2014. Brian Acton and Jan Koum left the company in 2017 and 2018, ...

Meta announced that it is adding ads and subscriptions to its WhatsApp messaging app in a June 16 press release. The social media giant, primarily known as the parent company of Facebook, said that ...

As per Meta's Newsroom, advertisements will appear only in the "Updates" tab — a separate tab at the bottom of the app, which showcases both "Channels" and "Status" features. Users can subscribe to ...

The ads will be shown to users only within WhatsApp’s “Updates” tab to separate them from people’s personal conversations.

Curtis said that when she first signed on as the spokesperson for Activia, “My agents and lawyers and many friends questioned ...

In a complaint filed in federal court in Manhattan on June 13, Duracell — which is owned by Warren Buffett’s Berkshire ...

The new alpha feature, called Conversation Summary Add-ons, “dynamically integrates positive content from Reddit users directly below an advertiser’s creative, putting community conversations ...

The company says personal messages will remain private, but critics warn the data used for ad targeting could still put user privacy at risk.

In a blog post published Monday, WhatsApp announced an expansion of its "Channels" discovery and business tools, designed to ...

After years of providing free services without any bells attached, WhatsApp is now going to start showing ads on the popular ...

Ads are launching in WhatsApp starting today, here are the details on how they’ll work and what the privacy implications are.