Total advertising spending during last season’s WNBA live telecasts was more than triple what it was in 2023, according to iSpot.tv data, a trend expected to continue as the league’s new 11-year media ...

Cross-platform TV ad measurement and attribution company iSpot has brought to market an agentic AI-powered platform that the company says reimagines how independent measurement can be leveraged to ...

Over the last 18 months or so, Comcast has been gathering franchise agreements with several Lehigh Valley municipalities to enter a competitive market for cable TV, internet and other digital services ...

Comcast topped analyst estimates on adjusted earnings when it reported its fourth-quarter financials on Thursday. However the cable giant slightly missed Wall Street’s expectations for quarterly ...

Freezing rain and ice caused widespread damage across Nashville on Sunday, leaving more than 210,000 Nashville Electric Service customers without power as crews worked through the night to make ...

Xfinity Membership Launches First VIP Experience with Exclusive Access to Star‑Studded Concert Series Featuring Benson Boone, EDM DJ Martin Garrix and Chris Stapleton in Celebration of The Big Game in ...

EDO, a data, measurement and analytics software company co-founded by actor Edward Norton, was ordered to pay $18.3 million to ad-measurement firm iSpot following a lawsuit by iSpot alleging EDO ...

Video ad measurement rivalry is so fierce, it’s spilling from the boardroom to the courtroom. Last week, a jury in California awarded $18.3 million to video measurement firm iSpot to resolve its ...

TV/streaming measurement company EDO Inc. has been found liable for breach of contract -- one that it had with now competitor iSpot.tv. A jury in the U.S. Court for the Central District of California ...

iSpot attribution powers Roku's optimization for better campaign performance NEW YORK--(BUSINESS WIRE)-- Roku, Inc. (NASDAQ: ROKU) is now the first major streaming publisher to use iSpot’s Outcomes at ...

Roku will be the first major streamer to use measurement firm iSpot‘s Outcomes at Scale metric as the companies look to improve targeting for advertisers. The partnership was announced Tuesday at CES.