Meta has begun rolling out ads in WhatsApp’s Updates tab, formerly a sleepy space populated by Status updates and the new-ish ...

The launch upends its founders’ original mission of creating an app with ‘No Ads! No Games! No Gimmicks!’ This week, WhatsApp ...

Channel admins can now enable monthly subscriptions for exclusive content. If you have a channel on WhatsApp, instead of just ...

Meta is adding three ad features to WhatsApp. This represents the company’s most significant monetization push for the messaging platform, which has become a global communication standard across ...

End-to-end encryption is still guaranteed, and Meta also said that if users only use the app to call or message their ...

After the tech giant announced it would begin to include ads in WhatsApp’s Updates tab, which is used by roughly 1.5 million ...

Meta is introducing ads to WhatsApp for the first time since acquiring the app for $19 billion in 2014, according to CNBC.

WhatsApp's new Channel discovery tools and in-app promotions mark a shift toward monetizing messaging, with rollout in over ...

WhatsApp announced it will begin displaying ads in the app’s Updates tab as part of Meta’s effort to generate more revenue.

WhatsApp monetization begins, potentially adding $15B+ annual revenue from Meta Platforms, Inc.'s nearly 3B global users.

Ads in WhatsApp will be shown only in the app's Updates tab, which is used by as many as 1.5 billion people each day.