Schultz said he did a "cartwheel in my living room" when he heard Niccol's turnaround plan for the coffee chain.

The plan applies to the more than 11,000 company-owned stores in North America, rather than the roughly 18,000 combined ...

Most of the new menu items sampled by USA TODAY, including a new protein cold foam, will see additional testing before being ...

Starbucks China announced it would reduce the prices of some iced drinks by an average of 5 yuan to better attract consumers ...

A big part of Starbucks’ comeback plan is making employees’ lives easier, both through additional human capital and ...

Leadership Experience 25 aims to set new customer service standards and reinforce the company's commitment to hospitality.

CEO Brian Niccol has Starbucks trying to pick up market share in China with sharp discounts on products it sells there.

Starbucks is piloting a new generative AI assistant in 35 coffeehouses in North America this year to ease the work of their ...

Starting in September, Starbucks will also add a full-time assistant store manager in most of its US locations to aid head ...

Starbucks plans to roll out a generative artificial intelligence assistant created with Microsoft Azure's OpenAI platform to ...

Coffee king Starbucks is exploring ways to ramp-up its dwindling business in China, and selling a minority stake in its Chinese unit is one of the strategic options under consider ...