LA CROSSE (WKBT) -- Rotary Lights will launch its Friday food drives this week, calling on community members to donate non-perishable food items to help local families in need.

Feel good Friday: Rotary Lights in La Crosse celebrates 30 years Soccer star Sophia Wilson announces pregnancy with Arizona Cardinals' Michael Wilson The best-run city in America, according to ...

Rotary Lights in the Park has been a holiday tradition in La Crosse for 30 years, thanks in part to volunteers who make it all possible.

LA CROSSE (WKBT) -- The Rotary Lights Parade kicked off downtown Friday evening, marking the start of the Rotary Lights display at Riverside Park.

The annual Rotary Lights display will celebrate its 25th year and status as a La Crosse holiday icon by creating a new icon, Rotarian Pat Stephens said Wednesday as volunteers ...

Rotary Lights in La Crosse is a display that not only illuminates winter nights but also serves an important purpose in the community. While it draws thousands of visitors each year, significantly ...

The La Crosse Rotary Lights attracts visitors from around the state and beyond to take in the elaborate display.

LA CROSSE Wisc. (WLAX/WEUX) – The Rotary Lights display in La Crosse is back on for the season at Riverside Park. The display embodies the Christmas spirit with a community coming together to help ...

The Rotary Lights display in La Crosse is back on for the season at Riverside Park. The display embodies the Christmas spirit with a community coming together to help each other.

LA CROSSE, Wis. (CBS 58) -- If you're heading to La Crosse this holiday season, you'll want to check out Riverside Park.Officials tell CBS 58 the park will shine brightly throughout the holidays ...