LA CROSSE (WKBT) -- Rotary Lights will launch its Friday food drives this week, calling on community members to donate non-perishable food items to help local families in need.

Community organizations have revived a food drive initiative to help stock the shelves at the Hunger Task Force.

The annual Rotary Lights display will celebrate its 25th year and status as a La Crosse holiday icon by creating a new icon, Rotarian Pat Stephens said Wednesday as volunteers ...

LA CROSSE, Wis. (WEAU) - A staple of La Crosse’s holiday season is back and better than ever. For the 28th year, millions of lights and intricate displays have filled Riverside Park for the ...

The Rotary Lights display in La Crosse is back on for the season at Riverside Park. The display embodies the Christmas spirit with a community coming together to help each other.

Rotary Lights in the Park has been a holiday tradition in La Crosse for 30 years, thanks in part to volunteers who make it all possible.

That was Rotary Lights spokesman Pat Stephens’ reaction when I told him that despite my longtime connections to La Crosse, including four years as a resident, I had never managed to get down to ...

The La Crosse Rotary Lights attracts visitors from around the state and beyond to take in the elaborate display.

LA CROSSE (WKBT) -- The Rotary Lights Parade kicked off downtown Friday evening, marking the start of the Rotary Lights display at Riverside Park.

LA CROSSE, Wis. (WLAX/WEUX) – Rotary Lights has been lighting up La Crosse’s Riverside Park for 390 years. That is thanks in large part to the volunteers who make it all possible.