The Kansas City Chiefs struck a deal with Miami Heat president Pat Riley over the use of the term "Three Peat" ahead of Super Bowl LIX.Riley's trademark attorney, John Aldrich, told Darren Rovell of cllct that there's an agreement in place with the NFL for the Chiefs to use "Three Peat" on merchandise if they win the Big Game for the third straight year.

Peat” in the event the Chiefs win their third straight Super Bowl, and the Eagles could cost the Hall of Fame coach millions

Pat Riley's trademark attorney told collectible media site cllct that there is an agreement between the Heat president and the Chiefs to use the phrase "Three-Peat" if Kansas City wins a third straight Super Bowl on Sunday night.

Pat Riley, the current president and former head coach of the Miami Heat, owns half a dozen trademarks related to the word "three-peat." That could affect whether it appears on Chiefs merch, as they try to become the first NFL team to win three Super Bowls in a row.

Three-peat.” The term has been used for over thirty years, coined by former Los Angeles basketball player Byron Scott.

Miami Heat president and minority owner Pat Riley could see his wealth expand if the Kansas City Chiefs, which won Super Bowls 2023 and 2024, defeat the Philadelphia Eagles on Sunday and become the first team to pull off a Super Bowl “three-peat.

Although his stand-off with Jimmy Butler is not producing the results he intended, Miami Heat president Pat Riley is a shrewd businessman. The five-time championship-winning head coach wisely filed multiple trademarks for the term “three-peat” over the last few decades,