WhatsApp monetization begins, potentially adding $15B+ annual revenue from Meta Platforms, Inc.'s nearly 3B global users. Click for my META stock update.

An Evercore analyst notes that Meta has a strong track record with its monetization initiatives across brands.

Meta has announced the introduction of advertisements to WhatsApp, ending its long-standing ad-free experience.

In a blog post published Monday, WhatsApp announced an expansion of its "Channels" discovery and business tools, designed to help you find more content and shops directly within the app. Alongside this rollout,

Meta has begun rolling out ads in WhatsApp’s Updates tab, formerly a sleepy space populated by Status updates and the new-ish Channels feature, and it’s about to change how brands and consumers interact in one of the most personal spaces on the Indian internet.

Meta has explained the three major updates to WhatsApp and how they will affect users. Content creators will also be able to monetise their contents now.

WhatsApp's new Channel discovery tools and in-app promotions mark a shift toward monetizing messaging, with rollout in over 150 countries and a focus on business use.

While privacy concerns have made monetizing the app a challenge, Meta is again betting on ads to address its revenue goals.

Meta has officially announced plans to introduce advertisements to WhatsApp, nearly 11 years after acquiring the messaging platform in a $19 billion deal.

The company says personal messages will remain private, but critics warn the data used for ad targeting could still put user privacy at risk. Eleven years after purchasing WhatsApp, Meta is going full throttle with its plans to monetize the communication platform.