Lego launches Smart Play system with sensor-equipped bricks for interactive Star Wars building sets available March 1st ...

In the years preceding the release of the sequel trilogy, a quite infamous and entertaining Star Wars fan theory began circulating online. The idea was simple: Jar Jar is Evil. The delightfully wacky ...

SAVE OVER $20: As of Jan. 8, the Lego Disney and Pixar ‘Up’ House (43217) has been discounted to $37.99 at Amazon. This is ...

Developed by the Lego Group’s Creative Play Lab, the Lego Smart Play system will make sounds and activate lights based on ...

Lego is launching a first-of-its-kind “smart brick”, which the Danish toy maker has described as its “biggest innovation” in ...

Advanced electronics built into new bricks and figures can detect how they move and respond with light or sound effects ...

The new brick will make play more interactive for Kentucky kids and families. Sets will release in March, and preorders start ...

To make this possible, the LEGO SMART Brick is powered by a 4.1mm custom-made mixed-signal ASIC chip that measures smaller ...

At CES 2026, Lego unveiled its first smart brick and interactive Star Wars sets, combining tactile building with lights, ...

The first LEGO Smart Bricks Star Wars set has received mixed reactions from fans, highlighting excitement and concern over ...

A built‑in accelerometer allows the bricks to sense movement, meaning they can react when tilted, shaken or repositioned. According to Lego, this opens the door to dynamic play, with blocks capable of ...

Lego has unveiled new high-tech “smart bricks” it says will bring its classic toys to life with lights, sound and interactive ...