The new brick will make play more interactive for kids and families. Sets with the new brick will release in March, and ...

This Christmas, all my youngest wanted under the tree was The Temple Bounty. For the uninitiated, this is a massive Lego ...

New sensor-packed Smart Bricks introduced at CES add color, sound, and interactivity to classic Lego builds, debuting with ...

The new Smart Play system centers around a new Lego Smart Brick that can play sounds, light up, and interact with other ...

LAS VEGAS, NEVADA – JANUARY 05: Julia Goldin, Chief Product & Marketing Officer, the LEGO Group on stage during the LEGO ...

There may be plenty of Harry Potter LEGO sets already, but the release cadence is not slowing down one bit in 2026. A big new ...

Lego's construction sets have been a fantastic choice for analog play for several decades now. These interlocking building ...

The new sensor-packed Smart Play Brick will land this spring as part of a special Star Wars collection. The update adds ...

These “Smart Bricks” and “Smart Play” initiatives, just announced at CES 2026, aren’t like the huge Lego Mario toys that ...

Lego developed a custom ASIC chip that allows its new Ssmart Bricks to pick up on signals from surrounding Smart Tags that ...

The Smart Brick has a 4.1mm ASIC chip inside of it that Lego says is smaller than a standard Lego stud. It runs something ...

THE Argos Boxing Day sale is still live, with up to 50% off toys, tech, small appliances such as air fryers, furniture, ...