Transparency is key. If users understand when they’re engaging with AI-generated media and can opt in knowingly, brands can ...

OpenAI is reportedly mulling a new form of ads on ChatGPT called "sponsored content," which could influence your buying ...

Google is testing new ad formats for attractions, inserting sponsored links in a booking module with multiple advertisers for ...

Google Ads scripts quietly prevent overspend, tracking failures, and performance leaks that automation and Smart Bidding ...

If you have a passing interest in technology, you might be familiar with terms such as 'the attention economy' or 'the distraction economy.' According to a Googler-turned-philosopher James Williams, ...

BRUSSELS, Nov 14 (Reuters) - Alphabet's (GOOGL.O), opens new tab Google has offered to make it easier for publishers and advertisers to use its online advertising technology, defying EU antitrust ...

Alphabet delivered its first-ever $100 billion quarter in Q3, a revenue milestone that signifies that the company is “firmly in the generative AI era,” CEO Sundar Pichai said on an earnings call. The ...

Creating effective ad copy has always been a critical skill for PPC marketers, especially in Google Ads. In the past, it meant hours of brainstorming, drafting, and A/B testing. Today, LLMs like ...

Google is willing to cough up more advertising data to publishers to address concerns about its illegal monopoly over digital advertising technology, a top executive at the search giant said Tuesday.

The Justice Department last week sought to persuade a federal judge in Virginia to force Alphabet Inc.’s Google to sell off part of the company and change the way it does business to improve ...

To divest, or not to divest. During day two of the remedies phase of the Department of Justice (DOJ)’s ad tech antitrust trial, both sides underwent a grueling back-and-forth about whether a ...

Google is back in court, hoping to avoid a painful breakup of its advertising business. US District Judge Leonie Brinkema has already ruled that Google operated an illegal monopoly in digital ...