Spotify Wrapped is bluntly telling users their "listening age," which in many cases is several decades older or younger than their actual age. It's a calculated strategy.

Though she might be one of Swift's more surprising listeners, Leavitt is far from the only one this year. The Eras Tour headliner closed out 2025 as Spotify's most-streamed artist in the United States, as well as the second-most-listened-to artist in the world, just behind Bad Bunny.

And Spotify isn’t stopping there. “We’re not just building features; we’re creating a best-in-class video experience to rival the biggest players, like YouTube or TikTok,” the company declared in a recent job listing. Spotify is evolving “from an audio-first platform to also become a world-class video service,” that job listing states.

Bad Bunny, who will perform the halftime show at the 2026 Super Bowl, overtook Taylor Swift this year as the top artist globally. Swift was recognized with the title last year after racking up more than 26.6 billion global streams in 2024. In the U.S., Swift was recognized as the 2025 top artist of the year.

YouTube launched its first Recap, but users say it's inaccurate and barebones. Spotify Wrapped, meanwhile, dominated with new features.

Earning 19.8 billion streams globally, the Puerto Rican rapper beat out Taylor Swift, The Weeknd, Drake and Billie Eilish, who rounded out the top five. Kendrick Lamar, Bruno Mars, Ariana Grande, Arijit Singh and Fuerza Regida also made the Top 10.

The end of 2025 is almost upon us. And it’s time to unpack Spotify Wrapped. On Wednesday, the music streaming giant delivered its annual recap — giving its hundreds of millions of users worldwide a look at the top songs,

Spotify Wrapped is back. How long until other apps like TikTok or LinkedIn get in on the fun? I need more.