Branding and marketing are often viewed as separate components of a business strategy, but they are deeply interconnected.

Google's significant investment in AI, particularly the Gemini AI, aims to surpass competitors. See why I reiterate my buy ...

Google updates Search Quality Rater Guidelines, addressing AI content and new spam types. Google now defines and addresses AI ...

Google search engine is the most popular search engine by far. The complex, deep algorithm makes it simple to find related ...

Brave Search is doing something you'll never get from the likes of Google, and letting you customize what you want to see from your search results.

But for the legions of businesses that rely on Google for traffic, the change was jarring for another reason. Some companies, ...

Another big improvement coming to all devices with Circle to Search will make your next call or email music simpler. Instead ...

Google expands AI Overviews in Circle to Search, enabling instant insights from visual content on Android devices.

A new AI-powered search engine called Pearl is launching today, with an unusual pitch: It promises to connect you with an ...

The digital world is buzzing with claims that SEO is dead, buried by the rise of AI. But the truth is more nuanced. AI hasn’t ...

Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm.

Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm.