Lububu Dolls have created a frenzy among celebrities world over as they have made them a fashion statement. The dolls have ...

You might not understand the hype around Labubu, but it’s turned Wang Ning into one of China’s youngest billionaires; here's ...

Harvard research backs this up: Generation Z shows 37% stronger preference for "imperfect aesthetics" than previous ...

Flowwow's Irina Tatarinova writes on how brands that invest in FOMO marketing the right way, guarantee success.

How many times have you scrolled through social media today and spotted a gremlin-like plush dangling from someone’s bag? If the answer is "more than once," you’re not alone. Labubu is everywhere.