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Stephen Curry’s Under Armour Deal vs. LeBron James’ Nike Contract: Who Wins The Sneaker Battle?
While LeBron James is already among the NBA's four billionaire athletes, Stephen Curry, the sharpshooting phenom, might be next in line.
Basketball Network on MSN12d
How Under Armour used Kent Bazemore to lure Stephen Curry: "Man, come over here, get your own shoe"
Under Armour had to get creative with their pursuit of Steph Curry, signing Kent Bazemore to a merchandise deal so he could ...
Stephen Curry’s latest announcement will benefit Sabrina Ionescu, Angel Reese — and all of Unrivaled
The Golden State Warriors star is the latest high-profile investor for the new professional women’s basketball league.
Under Armour Drafts NIL Basketball Roster for March Madness
Six college basketball stars are part of an historic NIL class for a global sports brand entering the NCAA Tournament.
PFSN on MSN2h
Warriors Superstar Stephen Curry Breaks Silence on Possible Retirement Timeline
Stephen Curry has been cooking defenders for 16 seasons, but even the greatest shooter of all time knows the clock is ticking. With rumors swirling about how much longer he’ll lace up for the Golden ...
Stephen Curry puts retirement rumors to bed with contract expectations
When the Golden State Warriors traded for star forward Jimmy Butler, there were rumors that these next two seasons could be the twilight run of all-time NBA legend Stephen Curry. Discussing Curry’s ...
Yardbarker on MSN2d
Steph Curry becomes first active professional player to take an NCAA admin job
Golden State Warriors superstar Stephen Curry has once again made history, this time in the world of college basketball.