North Carolina forward Caleb Wilson signed a "a multiyear, multimillion-dollar" endorsement deal with New Balance, according ...

North Carolina freshman Caleb Wilson has reportedly signed a multiyear shoe and apparel endorsement contract with New Balance ...

North Carolina Tar Heels star Caleb Wilson has a new, massive NIL deal. The forward has reportedly signed a multi-year and ...

North Carolina freshman Caleb Wilson made waves with his new multimillion-dollar NIL deal before his freshman season with Tar ...

In the age of NIL, college athletes have the opportunity to earn thousands — and in some cases, millions — through endorsement deals that use their name, image ...

Hubert Davis and the North Carolina Tar Heels landed a gem in their 2025 recruiting class, securing a commitment from ...

North Carolina basketball's Caleb Wilson just reportedly secured a huge show deal with New Balance ahead of the 2025-26 ...

With the arrivals of Luka Bogavac and Ivan Matlekovic on Wednesday, North Carolina has officially announced its men’s basketball roster for the 2025-26 season.

After a phenomenal and decorated high school career, what are the expectations, fit, and role for five-star Caleb Wilson at UNC? And what does success look like?

On Monday, Wilson announced some important news as he agreed to an endorsement deal with athletic brand New Balance. The terms of the deal are not out yet, but ESPN reporter Shams Charania reported ...

Head coach Hubert Davis and the UNC men's basketball program have finalized the team's roster and jersey numbers ahead of the ...