North Carolina forward Caleb Wilson signed a "a multiyear, multimillion-dollar" endorsement deal with New Balance, according ...

North Carolina freshman Caleb Wilson has reportedly signed a multiyear shoe and apparel endorsement contract with New Balance ...

North Carolina Tar Heels star Caleb Wilson has a new, massive NIL deal. The forward has reportedly signed a multi-year and ...

North Carolina freshman Caleb Wilson made waves with his new multimillion-dollar NIL deal before his freshman season with Tar ...

In the age of NIL, college athletes have the opportunity to earn thousands — and in some cases, millions — through endorsement deals that use their name, image ...

Hubert Davis and the North Carolina Tar Heels landed a gem in their 2025 recruiting class, securing a commitment from ...

North Carolina basketball's Caleb Wilson just reportedly secured a huge show deal with New Balance ahead of the 2025-26 ...

Students entered the Dean Smith Center on Tuesday evening through the use of their UNC 'One Card,' or in other words, their ID. After passing the doors that le ...

On Monday, Wilson announced some important news as he agreed to an endorsement deal with athletic brand New Balance. The terms of the deal are not out yet, but ESPN reporter Shams Charania reported ...

NC high school football season kicks off Friday. Get previews, schedule, live results for games statewide and more ...

Art Chansky compares the situations of UNC head coaches Bill Belichick and Hubert Davis, noting expectations are high for ...