Matcha isn’t just a trendy green swirl in your latte anymore—it’s now a global craving with consequences. In fact, demand for ...

Global supplies of matcha are dwindling, thanks to social media and TikTok videos. Combined with tariffs, prices are rising ...

The powdered Japanese green tea is increasingly hard to find. Experts say its popularity on the internet is straining Japan’s ...

From traditional tea ceremonies to viral TikToks, the rising popularity of matcha is driving a global shortage, leaving ...

A NEW TikTok health craze is hitting Aldi shelves — and it’s only £1.49. Shoppers are raving about the budget supermarket’s ...

The international public’s sudden taste for matcha has increased demand by so much that the global market is expected to ...

Keith Lee visited Indonesian restaurant Gado Gado, soul food cart Kee's Loaded Kitchen and Cheese & Crack Snack Shop.

Like most flavored lattes, this beverage relies on an infused syrup to deliver its namesake flavor profile. However, the ...

Not for the first time, there has been a rise in demand for matcha across the world. The powder made from green tea is ...

The younger someone is, the more likely they are to be enthusiastic about waiting in line: A 2024 survey found that 92 ...

True matcha — capital-M Matcha — is a highly concentrated, antioxidant-rich green tea made through a labor-intensive process of shading, harvesting, and grinding. It’s so specialized that real matcha ...