The charity has refreshed its brand as part of a strategic switch away from raising brand awareness towards campaigning for ...

Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation to public perceptions.

Does the term ‘imposter syndrome’ put pressure on marketers to ‘fix’ themselves, while businesses ignore the systemic issues ...

Championing paid search at the expense of brand building is slowly killing your brand. Make 2025 be the year you finally ...

Virgin Media O2’s marketing director Simon Valcarcel and Charles Vallance, founder of VCCP, Marketing Week’s Agency of the ...

The Guinness owner cut marketing spend by 2% in the first half of the year, as its new CFO puts the emphasis on “rigour” and ...

Research by Reed reveals marketing salaries have grown just 3% compared to the national average of 6%. The marketing sector ...

The company’s current head of marketing is set to assume part of the responsibilities of the former marketing and commercial ...

Research by Reed reveals marketing salaries have grown just 3% compared to the national average of 6%.

As well as investing in price, Marks & Spencer wants to ensure its clothing is designed to last as it believes “value is more ...

Octopus Money wants to move away from the financial industry’s obsession with product by connecting to the “emotional side” ...

Marketing Week’s exclusive Career & Salary Survey data suggests the industry is experiencing a burnout crisis. Here’s why.