New research from Pew shows just how dramatically AI-generated summaries are changing search behaviour, and the impact isn’t ...

Campaign’s take: Peps Industries has turned the breakup trope into a mattress manifesto. Its latest campaign, ‘ Some Breakups ...

Because if wearing a helmet looks strange here, imagine how strange it is to skip it where it actually counts! Sometimes, the ...

At the heart of the campaign is a soulful, high-energy Marathi rhyme ‘Ye Re Ye Re Pausa’ (Rain, rain, come again), a song ...

The fintech used its IPL slots to feature 37 startup founders, turning prime-time ads into ecosystem-driven storytelling—without the celebrity gloss.

As the sustainability discourse in India becomes more complex, the question for brands is no longer whether to engage—but how ...

India's festive season is expected to witness a 10–12% jump in advertising spends in 2025, despite global macroeconomic concerns and a tighter festive calendar.

While the D2C playbook will continue to grow, brands that treat retail as a relationship — not just a revenue stream — will be the ones that unlock deeper consumer engagement. The physical store, far ...

Driven by AI-driven ad innovations and a rapidly growing user base, Reddit posted $465 million in ad revenue for Q2 2025, marking an 84% surge from the previous year.

Muscleblaze unveils cinematic campaign featuring Larry Wheels and Garuda Ram via Adsto Media House MuscleBlaze has launched a high-octane campaign featuring US-based powerlifter Larry Wheels and ...

Adland reacts to Google's latest update after AI Overviews lead to a 79% drop in click-through rates to websites.

All of this is to say that "integrity standards" is a weird set of words. Truth isn't the same as integrity. And integrity isn't something you can suddenly demand – it either exists in something, or ...