From “linear TV is not dead” to “live sports is not as hot as you think” and varying stances on the importance of the upfront ...

Brian Tsao, group senior VP of communications at Day One Agency, writes about the importance of asking “What can I build ...

Tubi pitches a slate of new ad formats during its NewFronts presentation, plus an app experience to imitate social and an ...

Tubi pitches a slate of new ad formats during its NewFronts presentation, plus an app experience to imitate social and an Amazon partnership.

Telecom teams up with the National Gallery of Victoria and artist Sam Jinks to build on a 40-year partnership with ...

Tubi pitches a slate of new ad formats during its NewFronts presentation, plus an app experience to imitate social and an ...

Creatives are turning to the one-shot format to prove their craft and deliver more emotionally engaging, entertaining content ...

LinkedIn focused its pitch to advertisers on its range of video ad tools for B2B brands looking to target largely young ...

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Rebranding GroupM to WPP Media is a step in the right direction for the holding company, according to sources.

Advertisers, internet giants and ad tech companies are about to meet for the annual NewFronts digital ad sales conference, but at a time when brands shift marketing strategies on the fly to account ...

The retailer is looking at more immersive marketing to counter the quickness of social media platforms such as TikTok and Instagram.