But this is Samsung’s first proper attempt at AI that focuses solely on the device. If the company sticks with it, Bixby could become an essential part of the Galaxy experience. Gemini could only act on a couple of these commands because its focus is entirely different to Bixby’s.

The Galaxy S25 Ultra is Samsung’s latest heavy-duty salvo in the endless smartphone war, and it is every bit as formidable as you would hope. With pricing starting at AUD$2,149,

Samsung has finally brought its Ultra design into line with the rest of the Galaxy series, with sharp results. The Galaxy S25 Ultra is extremely powerful and long-lasting, with some of the most advanced AI applications yet.