The basketball business in Europe is far from living up to its potential, NBA Deputy Commissioner Mark Tatum told Reuters, as ...

The NBA has said it is "exploring" the creation of a professional basketball league in Europe, but the plans remain vague and ...

A potential European league could be a goldmine for the NBA as the top-flight North American league looks to muscle its way ...

In the summer of 2024, many top European talents left their respective clubs for opportunities elsewhere. Collegiate teams ...

The NBA is considering launching a new league, NBA Europe, to tap into basketball's soaring popularity across the continent.

In what is unquestionably one of the most ambitious endeavors in league history, the NBA is officially exploring the start of a new league in Europe. And why not? The NBA has started leagues before.

The new league would be integrated into the current European basketball scene, with teams also playing in their national ...

Follow live coverage of the NBA regular-season finale. Stephen Curry remains one of the NBA’s greatest draws. His limitless ...

The NBA is working with FIBA to create a new professional league in Europe, one they hope will include Real Madrid, Luka ...

Pau Gasol, a Hall of Famer and European basketball legend, is strongly considered as the favorite to be proposed the position ...

Editor’s note: This story is part of a multi-part series examining the issues and concerns about the current NBA. PARIS — There is untapped marketing potential for the NBA in Europe, a ...