Ford says it is "following the customer" in discontinuing its large electric pickup, which was well-received but never profitable. Ford will keep the Lightning name alive as a plug-in hybrid.

The move comes as a response to the Trump administration's waning support for electrification and a weakening consumer market.

Ford Motor is keeping the F-150 Lightning, but changing its technology. It plans to add thousands of jobs and enter this new business.

New electric vehicles now feature immersive technology that makes your driving experience seamless and safe. Some cars feature augmented reality technology, which can scan for obstacles nearby. SEE ALSO: Experts say electric vehicles costs are going down. Here's why you should consider one

Three electric vehicles are gone as the automaker pivots to hybrids, range-extended trucks, and battery storage in a sweeping strategic reset

Hardly a modern invention, the electric car has a long history. Interest has boomeranged over the years based on consumer trends and economics.

Ford Motor Co. is pivoting away from its once-ambitious electric vehicle plans amid financial losses and waning consumer demand for the vehicles.

Thinking about buying an electric vehicle? Explore alternative EV brands worth considering beyond Tesla, offering strong performance, value, and features.