Schultz said he did a "cartwheel in my living room" when he heard Niccol's turnaround plan for the coffee chain.

The influential former chief says doubters of the coffee chain’s comeback plan will be proven wrong.

Former Starbucks CEO Howard Schultz made a surprise appearance at the company’s Leadership Experience in Las Vegas.

Starbucks founder Howard Schultz has endorsed company CEO Brian Niccol’s bold “Back to Starbucks” strategy, first introduced ...

Leader Brian Niccol took over as CEO in September with a plan to return the chain to its coffeehouse roots, focusing on the in-store experience.

The coffee giant doesn’t plan to raise prices at least until fall as it works to lure back once-loyal customers.

Most of the new menu items sampled by USA TODAY, including a new protein cold foam, will see additional testing before being ...

Its 'Back to Starbucks' strategy is moving forward and bringing big updates with it–like test kitchens and new store roles.

Starbucks SBUX.O CEO Brian Niccol told Reuters on Tuesday that he would accelerate the rollout of the coffeehouse chain’s new ...

Starbucks is in a slump after a year of declining sales, boycotts, and executive turnover. Now, they’ve hired former Chipotle CEO Brian Niccol to turn the tide by investing in the company’s ...

Starbucks has just made a rather significant announcement that will have customers excited – especially those who are health ...

Analyst maintains Hold on Starbucks, citing margin risks despite improving North America trends and investor optimism.