New CEO Brian Niccol has moved quickly to transform the world’s largest coffee chain, from cafe menus to the executive suite.
Starbucks CEO Brian Niccol reaffirmed during a shareholder meeting this week that the company will continue focusing on ...
Starbucks' CEO, Brian Niccol, said the company was testing a store redesign with more seats and power outlets to make the ...
The coffee chain’s CEO said investments in store experience are ramping up, but union members say the company isn’t spending ...
Starbucks wants customers to stay, sip, and linger longer – but only if they’re buying something. During the company’s annual ...
CEO Brian Niccol acknowledges some “mistakes” in the past as the coffee shop giant courted mobile and takeout customers. The ...
Starbucks CEO Brian Niccol said on Wednesday that diversity will continue to be “a key strength” of the coffee giant’s ...
Starbucks is rolling out new ideas to make its stores more inviting to customers and recapture some of the “vibe” from its early days.
It's been over year since Seattle coffee giant Starbucks agreed to start negotiating a national contract with the union ...
Last week, Starbucks announced that it was laying off 1,100 employees in its corporate offices – one of the biggest cuts in the company’s history. This week, the new CEO of Starbucks has a blunt ...