Quarterly profit and same-store sales decline, but CEO Brian Niccol cites “positive response” to chain’s efforts to woo back customers.

As part of CEO Brian Niccol's Back to Starbucks plan, the company is making changes to get loyal customers back in the door.

Starbucks has reported better-than-expected sales in its fiscal first quarter as some of its turnaround efforts start to take hold.

Brian Niccol stands to earn $10 million in signing bonuses after a "dogged pursuit" to convince him to lead the company.

Starbucks reported a smaller-than-expected fall in first-quarter comparable sales on Tuesday, indicating early signs of success for CEO Brian Niccol's turnaround efforts for the coffee chain battling sluggish demand.

Brian Niccol, who is four months into his new role, has set forth a raft of measures to improve the coffee chain's business.