The influential former chief says doubters of the coffee chain’s comeback plan will be proven wrong.

Starbucks SBUX.O CEO Brian Niccol told Reuters on Tuesday that he would accelerate the rollout of the coffeehouse chain’s new ...

Despite price pressures from tariffs and an extended sales slump, Starbucks CEO Brian Niccol said he is optimistic the ...

The Green Apron model includes in-store technology to more efficiently sequence orders, as well as a dedicated barista for ...

Starbucks Corp. is reorganizing part of its senior ranks, looking to speed up plans to reverse a sales slump.Most Read from ...

Schultz said he did a "cartwheel in my living room" when he heard Niccol's turnaround plan for the coffee chain.

Starbucks Corp. (NASDAQ: SBUX) is at the beginning of a high-stakes turnaround under new chief executive officer (CEO) Brian ...

Leader Brian Niccol took over as CEO in September with a plan to return the chain to its coffeehouse roots, focusing on the in-store experience.

Starbucks is in a slump after a year of declining sales, boycotts, and executive turnover. Now, they’ve hired former Chipotle CEO Brian Niccol to turn the tide by investing in the company’s ...

(Reuters) -Starbucks CEO Brian Niccol told Reuters on Tuesday that he would accelerate the rollout of the coffeehouse chain's ...

Analyst maintains Hold on Starbucks, citing margin risks despite improving North America trends and investor optimism.