We have heard before about how coffee giant Starbucks (SBUX) plans to revitalize its brand image. But new CEO Brian Niccol has been starting to ...

Starbucks is offering free coffee to its rewards members on the Monday after the Super Bowl. Customers can stop by a store to get a free tall (12-ounce) hot or iced brewed coffee at any time on ...

Starbucks is hoping to wake fans up Monday with free coffee. The coffee chain announced Wednesday it is offering Starbucks Rewards members free coffee on Monday, Feb. 10, in a promotion the ...

As if you need another reason to go to Starbucks, the popular coffee chain is releasing a new drink tomorrow, and it’s going to be the flavor of the winter! If you are looking for something ...

Every January, Starbucks heralds the coming of spring in Japan, way before its actual arrival, by unveiling its limited-edition chilled cup for sakura season. This annual release is known to feature ...

They did not want to be named to maintain their relationships with Starbucks, but said the coffee chain may have signed too many leases too close to each other between 2010 and 2020, making the ...

With two major changes to its in-store policies, Starbucks is trying to get back to its pre-COVID ways. On Jan. 27, the coffee giant announced that it is now offering free refills and bringing ...

Brian Niccol can't get enough of Starbucks' ceramic mugs. Since the CEO moved from Chipotle for the top job in September, he's focused on making Starbucks a more inviting place for customers to ...

By Julie Creswell Since taking over as chief executive of Starbucks last fall, Brian Niccol has tried to come up with fixes for the many challenges facing the coffee giant. One of his top goals ...

Niccol, who was awarded $96M as part of his pay package when hopping aboard Starbucks, outlined the new policy to staffers in an attempt to return the coffee chain to its cafe-culture roots.